Women are often said to be great ‘multi-taskers; and the young and dynamic Rachel A. Ajaari personifies just that! She is bold, intelligent, creative and driven to succeed in any project she takes on. Like a movie script, Rachel’s journey that cuts across media, productions and events begun with radio, as radio presentation. With diligence, dedication and sharpening of her talent, her role evolved to reveal a composite set of skills in television productions, publicity, cameo roles and event management.
From a small role on the TV series, ‘All That Glitters’, Rachel moved on to star in and co-produce ‘Between the Sheets’, ‘Desperations‘ amongst others, while shooting several corporate and social documentaries and TV Commercials, managing artists and organizing corporate events. She managed the Malta Guinness Street Dance in 2011 and continues to challenge herself in the world of reality TV with ‘Fashion Power’ soon to air on Viasat 1 TV in Ghana and selected channels in Nigeria. ‘Fashion Power’ is a unique show of creativity and craftsmanship in fashion designing featuring talents from Ghana and Nigeria. It would culminate into an exciting red carpet/fashion festival to be staged in Lagos this December.
Admittedly Local productions have their peculiar challenges in the sub region. As daunting as they look, they always create avenues for new thinking, innovations that eventually reveal one’s unique talent that becomes the ‘style’. So how does Rachel manage to stay on top of her game, juggling all her various projects? Her style is actually embedded in her approach towards conceptualizing productions. Her sense of pragmatism focuses on the simple things around us, our way of life and aesthetics but ironically does not limit her creativity and innovation as it transcends cultural and environmental barriers to embrace other lifestyles while maintaining an African poise.
Rachel has the ‘African Poise’ and her role on the media scene would continue to generate productions that reveal the real African situations, issues and mores, telling the story in a manner to be appreciated globally yet maintaining the deportment that makes it uniquely African.
Africa though exploited most, is still the most untapped continent in the world in terms of talent and culture channeled through the media. There is still no limit to what one can do with African storytelling, music, languages, tradition, proverbs, civilization, history and indeed the unique relationship with former colonies that form the bridge to channel and blend the good posture of Africa with the rest of the world. With her winsome personality and ever present captivating smile Rachel looks into a bright future for the media and entertainment scene as she invites all to tug along.
Rachel A. Ajaari graduated from the Ghana Institute of Journalism (GIJ) and obtained a degree in human resource management at the Methodist University. She began her media career with reporting and presentations for radio and moved on to content production for television. She has also been involved in African movie scene, production of adverts and documentaries and the organization of high profile events.
She is the co-founder/partner of Media Channels Concepts (MCC). MCC is an audio visual production company providing TV Content, concept development, event management and artiste management among others. Some productions churned out under MCC include: ‘Between the Sheets’, ‘Desperations’ all television drama series transmitted on networks in Ghana and Nigeria. MCC’s next television production; is a reality show series: ‘Fashion Power’, also scheduled for transmission in Ghana and Nigeria in October. ‘Rachel’s Cookbook’ follows shortly.