Jay-Z and Ludacris are both staking their claim on the cognac industry with the release of new ads for D’USSE and Conjure respectively. Jay-Z’s ad appears to have been shot in a swanky apartment and shows the rapper smoking a cigar in slow motion while staring at the NYC skyline. Meanwhile, Ludacris’ commercial took a more familiar approach as director Larenz Tate (yes…the actor) put the rapper amidst a room of party-goers in a lounge setting. And former Danity Kane member D. Woods makes a cameo as the lounge’s entertainment.
Larenz talked about directing the clip saying, “It was a pleasure working with my good friend Chris Bridges on the Conjure commercial. It feels good to work alongside people you respect. I hope my vision as a director gives the world a glimpse of the new level that Chris is taking his cognac brand. Cheers!”