Ghanaian socialite and entrepreneur, Confidence Haugen is due to launch her fashion accessories brand, ‘Konfidence’ in September. The sexy entrepreneur, who has dazzled Ghanaians with her unique sense of style for years, hinted of a possible fashion line after her exit from Big Brother Amplified in 2011.
According to Confidence, the Konfidence label was founded on the ideals of designing a sophisticated line of shoes, bags and accessories to meet the needs of a modern and global woman. Whether it is rocking a tote bag to the office during the day or a clutch bag with an evening wear for a formal dinner, there is something for the ‘Konfidence’ woman.
“The brand takes inspiration from global current trends illustrating the beauty of excellent craftsmanship and finishing. Konfidence first collections boast of a palette of vibrant bold colours and touches of African prints paying homage to her cultural roots. Trendy and Sophistication defines the Konfidence Label for the free spirited, confident woman,” she added.
With its delicate golden butterfly logo, the Konfidence label is designed to add colour, class and sparkle to every woman’s wardrobe. Like the butterfly, colouful and free spirited, the Label draws inspiration from the vibrant Ghanaian culture and scenic environment – a cocktail of contemporary designs infused with Kente fabric and African print from Ghana, carefully mixed with satin, crystals and other innovative materials to give each piece a truly sophisticated edge.
Each piece tells its own story, identified by their unique Ghanaian names. There are a variety of styles and colours that caters to the corporate woman, the sophisticated woman, and the young fashion savvy. The first collection that would be launched on September 9, focuses on key accessories in both casual and occasional ranges for women, including shoes, handbags and purses. However, the Konfidence label looks to grow into a lifestyle brand that caters for both men and women accessories.